Marketing
Apply onlineDo you want to make a difference in this competitive sector as an innovative and sustainable marketing manager? Our MSc Marketing programme will give you that edge along with the opportunity to learn about consumer behaviour, digital transformation, managerial strategies and communication approaches, which can be applied to responsible management practices through your future career as a marketing leader.
Course overview
The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts.
Learning and teaching on the programme takes place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content.
The core modules you cover – such as Product/Service Design and Development, Consumer Analysis, Insight and Creativity, and Market-Led Organisational Change – are all built on the principles of the United Nations Sustainable Development Goals. This emphasis encourages you to develop insights into sustainable practices around various areas of marketing management. There is also an essential module on Research Methods in Business which informs your final choice of dissertation or Consultancy Project
Throughout the year of study, you are presented with challenging experiences. These comprise a balance of theory and practice and include evaluating contemporary case studies, conducting research and analysis, and participating in creative development workshops.
What you need to know
Course start date
September
Location
On campus, Winchester
Course length
- 1 year full-time
- 2 years part-time
Apply
Apply online
Typical offer
A first or second-class honours degree or professional experience in the area of study
Fees
From £9,550 pa
Course features
- Take a masters degree that focuses on innovative practices, sustainability, integrated strategies and multi-platform campaign management
- Conduct research and analysis on topics of your interest
- Enjoy guest lectures from inspirational practitioners
- Benefit from an emphasis on professional development and preparation for the workplace
- Take the course in either one year full-time or up to 24 months part-time
Course details
Suitable for applicants from:
UK, EU, World
Learning and teaching
The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.
Location
Taught elements of the course take place on campus in Winchester.
Assessment
There are no conventional examinations. All modules are assessed through one piece of coursework per module.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Feedback
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
Further information
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
Modules
Please note the modules listed are correct at the time of publishing. The University cannot guarantee the availability of all modules listed and modules may be subject to change. The University will notify applicants of any changes made to the core modules listed. For further information please refer to winchester.ac.uk/termsandconditions
Entry requirements
Normally a first or second-class Honours degree or professional experience in the area of study.
Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification, such as the CIM Postgraduate Diploma in Marketing (or its international equivalent) may be eligible for entry with advanced standing.
Course Enquiries and Applications
Send us a message
If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.
Applications need to be submitted before the published deadline date on our website. Late applications can be accepted throughout the remainder of the application year, for more information see our How to Apply section.
If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk.
2025/2026 Course Tuition Fees
| UK / Channel Islands / Isle of Man / Republic of Ireland |
International |
|
|---|---|---|
| Full-time | £9,550 | £17,450 |
| Part-time | £4,775 | £8,725 |
| Total | £9,550 | £17,450 |
Additional tuition fee information
If you are a UK student starting your degree in January / September 2025, the first year will cost you £9,550**.
If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
**The University of Winchester will charge the maximum approved tuition fee per year.
Additional costs
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Optional
Core Text
Multiple copies of core text are held within the library and e-books are identified where possible, however due the popularity of some books, there will not be enough copies for every student. It is advised that students seek to purchase their own books - second hand copies are often available. Indicative cost is £350.
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
CAREER PROSPECTS
Graduates are well equipped to move on to careers in marketing management, the creative industries, marketing business ownership and at national and international level with SMEs, NGOs, charity, and government organisations.
- Develop and apply marketing expertise in innovation, strategic insight and creativity
- Emphasis on professional development and preparation for the workplace
- Conduct research and analysis using your own innovative ideas
“The MSc programmes at Winchester provide you with an excellent foundation from which to pursue your career.”
