Business and Marketing

Launch yourself into a successful career that is full of fast-paced changes, data-driven communication, and strategic thinking with our Business and Marketing courses.

Business and Marketing INTRODUCTION

Business and Marketing at Winchester looks to the future and the great potential of what you could become. 

Within Business and Marketing we house a range of industry-focused courses to provide you with a solid understanding of the challenges of the professional world today.

From starting your own business, to working for a global brand, you will learn how to stand out from the crowd, communicate effectively with an audience, and forge a meaningful career path.

Foundation Business and Marketing COURSES

4 years full-time; 5 years sandwich
BA (Hons)

Accounting and Finance with Foundation Year

Accountants are indispensable to every business; without them, a company would not know whether it was making a profit or a loss. But there’s so much more to modern accountancy than just balancing the books.

Accountants are seen as business advisers, providing strategic financial guidance to senior executives, and are often cornerstones of criminal investigations. The people behind the successful conviction of Chicago crime boss Al Capone were none other than accountants!

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4 years full-time
BA (Hons)

Business Management with Foundation Year

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Over 750,000 companies were founded in the UK in 2022, the second highest year on record.

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4 years full-time; 5 years sandwich
BA (Hons)

Event Management with Foundation Year

From music festivals and business conferences to exhibitions and fundraisers – the events industry is varied, vibrant and booming. Our vocationally orientated Event Management degree is recognised as one of the best in the country and will help you launch a career where you can really make an impact.

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4 years full-time; 5 years sandwich
BA (Hons)

Marketing with Foundation Year

“Just Do it”,Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.

These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?

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Undergraduate Business and Marketing COURSES

3 years full-time; 4 years sandwich; 6 years part-time
BA (Hons)

Accounting and Finance

Accountants are indispensable to every business; without them, a company would not know whether it was making a profit or a loss. But there’s so much more to modern accountancy than just balancing the books.

Read more
3 years full-time; 6 years part-time
BA (Hons)

Business Management

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Over 750,000 companies were founded in the UK in 2022, the second highest year on record. 

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3 years full-time; 6 years part-time
BA (Hons)

Event Management

From music festivals and business conferences to exhibitions and fundraisers – the events industry is varied, vibrant and consistently expanding. 

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1 year full-time
BA (Hons)

Business Management (Top-up)

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Whether you envisage life at a FTSE 100 company, or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world. 

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3 years full-time
BA (Hons)

Digital Media Design

Whether you want to create the next gaming sensation, design innovative advertising campaigns, or craft immersive virtual reality experiences, this degree is your gateway to exciting opportunities in the ever-evolving digital design industry. 

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3 years full-time; 6 years part-time
BA (Hons)

Fashion Business and Marketing

Do you dream of creating iconic campaigns for major brands that echo through time, of innovating new pathways into sustainable fashion, or of making your mark with your own independent fashion brand?  

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3 years full-time; 6 years part-time; 4 years sandwich
BA (Hons)

Marketing

“Just Do it”,Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.

These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?

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3 years full-time; 6 years part-time
BSc (Hons)

Economics and Finance

In this period of seismic change, the status of the global economy and financial trends are more dynamic than ever. Our Economics and Finance degree gives you a broad and deep working knowledge of these concepts from the perspectives of businesses, industries and governments and their effect on the smaller economic units of individuals and communities.

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3 years full-time; 6 years part-time
BSc (Hons)

Sport Management

Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills. 

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Postgraduate Business and Marketing COURSES

1 year full-time
MBA

Master of Business Administration

Are you ready to invest in your future? Whether you’re looking to take the lead in your field or nurturing a business idea, the full-time MBA at Winchester is ideal for high achieving, ambitious graduates who want to develop the strategic knowledge and skills essential for successful careers in organisations with a sustainable outlook.

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1 year full-time; 2 years part-time
MSc

Digital Marketing and Analytics

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

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1 year full-time; 2 years part-time
MSc

International Business Management

International Business Management at Winchester is a pre-experience course designed to offer you a broad management education, particularly if you have not previously studied business at undergraduate level, but are interested in developing a career in management. The knowledge and skills you develop on the programme are also of value if you have some previous business experience and are looking to advance your career further.

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1 year full-time; 2 years part-time
MSc

International Financial Management

Enthusiastic lecturers and a supportive learning environment in small classes make International Financial Management at Winchester a stimulating and enjoyable experience. The course is designed to launch your career in the sector, and for those with existing professional experience and qualifications it provides opportunities to enhance and update your knowledge and skills. 

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1 year full-time; 2 years part-time
MSc

Marketing

Do you want to make a difference in this competitive sector as an innovative and sustainable marketing manager? Our MSc Marketing programme will give you that edge along with the opportunity to learn about consumer behaviour, digital transformation, managerial strategies and communication approaches, which can be applied to responsible management practices through your future career as a marketing leader.

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1 year full-time; 2 years part-time
MSc

Project Management

Project Management at Winchester equips you with technical and interpersonal skills in both tactical and strategic approaches to portfolio, programme and project management. It also provides opportunities for you to acquire the attributes, skills and knowledge to work as effective and professional project managers to ensure you get the best out of your project teams. You discuss and debate ideas and practices, considering how they fit into your professional experience in the workplace.

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"You really get a one-to-one personal experience with your tutors. They really guide you and they really know you as a person." Greta, Business Management Student.

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SEE OUR OPEN DAYS

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24 April 2024
11 June 2024
06 July 2024
28 September 2024
12 October 2024
02 November 2024

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Download a copy of our undergraduate or postgraduate prospectus to find out more about why our students love studying here and details about the courses we offer.

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