Fashion Business and Marketing with Foundation Year
N59XDo you dream of creating iconic campaigns for major brands that echo through time, of innovating new pathways into sustainable fashion, or of making your mark with your own independent fashion brand? Our future-focused course has digital skill development, analytics and problem solving embedded and has your employability and industry links integrated into every module.
![Clothes on a shop rail](/media/Fashion-Business-1800x1216.jpg)
Course overview
Our Fashion Business and Marketing course produces industry-ready graduates with the practical skills, ethical awareness and digital acumen needed to thrive in a rapidly evolving fashion landscape.
1st in the UK for graduate prospects (Art and Design subject rankings, Complete University Guide 2025) (CUG,2024)
As part of the Department of Marketing, Design and Immersive Technologies within the University of Winchester Business School, you will focus on fashion business management, fashion marketing and communications and brand innovation. You will gain a comprehensive understanding of the fashion industry, its key components, the marketing strategies employed within it, plus emerging trends, all of which prepare you to become industry experts and thought leaders.
Our modules foster a deep appreciation for sustainability and ethical practices within the fashion industry ensuring you are well-prepared to contribute to the growing movement of regenerative fashion and conscious consumption.
In recognition of the ever-evolving digital landscape, we place a significant focus on digital marketing and emerging trends in the fashion industry. Navigate the digital world, harnessing its potential for effective marketing and communication strategies, thereby staying ahead in the dynamic fashion landscape.
A Foundation Year is the perfect way to boost your academic skills, build your confidence and develop your wider subject knowledge so you can succeed at Winchester. This course offers an extra year of study at the start (Year 0) which leads onto a full degree programme (Years 1, 2 and 3).
A Foundation Year is ideal if you are returning to education after a break; haven’t quite achieved the entry qualifications required; are wanting more support during the transition to studying at university; or are unsure about which subject you wish to pursue.
In Year 0, you will study a set of modules from across the Faculty of Business and Digital Technologies which are designed to develop your academic and practical skills. This broader focus in your first year introduces you to studying at university level and provides you with a better understanding of Fashion Business and Marketing and related subjects.
You will experience a variety of teaching methods including lectures, discussion-based seminars and independent study. You will also receive support to boost your academic skills to prepare you for the rest of your time at Winchester. Find out more and hear from our Foundation Year students at Foundation Year
With an emphasis on employability, we provide students with real-world experiences and opportunities to connect with industry professionals. Our programme has links with a range of current industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign and you will have the opportunity to attend occasional field trips as part of your course.
A Personal Development Plan (PDP) is embedded into each year of study and will enhance your academic, personal and professional growth. Your PDP will set your agreed goals which could be developing your soft skills such as communication, teamwork and leadership; creating a roadmap to support your career aspirations, for example identifying internships and work experience; or planning out your opportunities for networking. Your PDP ensures you will receive continuous support tailored to your individual needs to enhance both your academic performance and career readiness.
Before moving on to the final year, you may choose to spend a year on a placement in a business relevant to your ambitions.
What you need to know
Course start date
September
Location
On campus, Winchester
Course length
- 4 years full-time
- 5 years sandwich (industry placement)
Apply
N59X
Typical offer
48 points
Fees
From £9,250 pa
Course features
- Learn from staff with extensive fashion industry experience
- Gain dynamic and cutting-edge skills relevant to the current fashion landscape
- Guest lectures from industry-leading brands
- We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply your knowledge and skills to real life scenarios. Live briefs, simulations, role play and live case studies will be used to recreate workplace conditions
- In your final year, you have the option to complete a dissertation, undertake a consultancy project or work placement, or launch a start-up
Course details
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.
Independent learning
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Overall workload
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 0 (Level 3): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 1 (Level 4): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
Teaching, learning and assessment: 235 hours
Independent learning: 965 hours
*Please note these are indicative hours for the course.
Key features of the Fashion Media and Marketing programme are our active links with a range of leading industry specialists running sessions with our students in areas such as visual merchandising, fashion designing, fashion buying and trend forecasting; opportunities for international study; encouraging work placements including during London Fashion Week and Winchester Fashion Week; and field trips to museums, exhibitions and enterprises in the vicinity and region.
Location
Taught elements of the course take place on campus in Winchester.
Teaching hours
All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.
Assessment
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 0 (Level 3)*:
83% coursework
0% written exams
17% practical exams
Year 1 (Level 4)*:
75% coursework
13% written exams
12% practical exams
Year 2 (Level 5)*:
88% coursework
0% written exams
12% practical exams
Year 3 (Level 6)*:
75% coursework
13% written exams
12% practical exams
*Please note these are indicative percentages and modes for the programme.
Feedback
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
Further information
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures
Modules
Please note the modules listed are correct at the time of publishing. The University cannot guarantee the availability of all modules listed and modules may be subject to change. The University will notify applicants of any changes made to the core modules listed. For further information please refer to winchester.ac.uk/termsandconditions
Modules
This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation. Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners. Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates. Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.
This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation. Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners. Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates. Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.
This module introduces students to business management as an academic discipline through exploring a range of approaches, theories and contemporary themes. Specifically, students will study a range of topics and begin to understand the ways in which strategy, people, markets, finance, and ethical issues are entwined with, and impact upon, responsible business.
Modules
Whatever your plans for your future career, there are certain professional skills that you'll need in your workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing digital skills that are a prerequisite for a successful career.
You will practice, and build confidence in wide ranging skills, as part of your transition into higher education. By establishing and pursuing a personal development plan, you will develop a set of personal qualities such as self-awareness, confidence and resilience; and professional skills such as communication, teamwork, risk management, coaching and feedback. Whilst you will learn to construct an outstanding CV and professional LinkedIn profile, this module also aims to raise your digital skills competencies. The module covers the general Microsoft Office suite and specific digital skills of particular relevance to the discipline that you are studying. This module is taught as a mix of lectures, practitioner guest lectures, hands-on skills seminars and computer lab sessions.
The Fashion Principles module offers a comprehensive exploration of the fundamental aspects of fashion. It encompasses three components: Fashion Fundamentals, Fashion Industry and Global Markets, and Trend Forecasting.
1. FASHION FUNDAMENTALS This module provides a comprehensive exploration of fashion fundamentals, covering the evolution of fashion from ancient civilisations to modern times. Students will examine the changing face of the fashion business from the 1940s onwards, including key historical milestones. They will explore the influence of art and design movements on fashion, understanding how creative expressions shape trends. Ethnographic studies will showcase diverse cultural perspectives, highlighting fashion's role in cultural identity. Students will also delve into the fascinating history of fashion icons and influencers, explore gender dynamics in
fashion, analyse the impact of fashion photography, and investigate subcultures' influence on style. The module concludes with an exploration of revival and nostalgia in fashion, examining retro and vintage trends. A fashion dictionary will be provided to familiarise students with industry-specific terminology.
2. FASHION INDUSTRY AND GLOBAL MARKETS In this component, students will gain a comprehensive understanding of the fashion industry, its key players, and the dynamics of global markets. Various business models, marketing strategies, and consumer behaviour within the fashion industry will be explored. Students will also examine the impact of globalisation on fashion markets, including emerging trends and challenges fashion businesses face in a rapidly changing global landscape.
3. TREND FORECASTING This component equips students with the skills to anticipate and interpret fashion trends. Through an exploration of methodologies, tools, and sources, students will gain an understanding of the factors that shape trend forecasting. They will learn to communicate trend insights effectively and integrate them into product development and marketing strategies. Topics covered will include consumer behaviour, cultural and societal trends, colour and material trends, research methods, trend reports, communication techniques, implementation in product development, digital tools, and the future of fashion trends.
This module introduces the concepts, theories, and practices of marketing. It explores the meaning and scope
of modern marketing as both a management philosophy and a business function. The module contains three
components.
1. Marketing Principles
Marketing concepts are examined in depth, emphasising the importance of aligning marketing strategies with
market demands. Students are encouraged to develop a critical marketing perspective, considering the
broader impact of marketing on the economy, society, and the environment.
2. Marketing Research
Students will learn the fundamental methodologies and techniques collecting, analysing, and interpreting
data. It equips them with the necessary skills to conduct valuable research and contribute to evidence-based
marketing practices in today's fast-paced business environment. Students will gain a deep understanding of
how marketing research offers valuable insights into consumer behaviour, market trends, and competition.
3. Consumer Behaviour
Students will explore contemporary consumer behaviour theory and its relevance in marketing management, decision-making, and societal contexts. Various disciplinary perspectives, including economics, psychology, sociology, and cultural anthropology, are examined to reveal the motivations underlying consumer behaviour.
This module provides students with a comprehensive understanding of digital marketing concepts, digital content creation, and emerging trends in the industry.
1. DIGITAL MARKETING CONCEPTS Students will be introduced to the fundamental concepts and principles of digital marketing, exploring topics such as the digital marketing environment, consumer behaviour in the digital space, digital marketing tools and channels, digital marketing strategy and planning, and metrics and analytics for measuring digital marketing effectiveness. Students will develop a solid foundation in digital marketing principles and strategies through case studies and practical exercises.
2. DIGITAL CONTENT Students will learn the art of creating compelling and engaging digital content, studying key concepts in content strategy, audience analysis, content planning, content creation and development, content optimisation for search engines (SEO), content promotion and amplification, content measurement and analytics, and content management systems (CMS). By applying these concepts, students will gain practical skills in crafting effective digital content across various platforms and formats.
3. EMERGING TRENDS and TECHNOLOGY Students will explore the latest emerging trends and technologies shaping the digital marketing landscape, delving into topics such as artificial intelligence (AI) and machine learning, virtual and augmented reality (VR/AR), voice search and voice assistants, Internet of Things (IoT) and connected devices, blockchain technology in marketing, fashion tech and wearable technology, and data privacy and GDPR compliance. Through case studies and interactive discussions, students will analyse the implications of these emerging trends and technologies on marketing strategies and consumer experiences.
Modules
This module enables students to develop their understanding and competence in using diverse research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical qualitative and quantitative research skills including defining and scoping a project; designing an effective and manageable research protocol; collecting data and using appropriate analysis methods. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.
Secondly this module aims to introduce students to the key stages required to complete an applied project from concept to delivery. Students will be taught how to manage a project and contribute effectively as a member of a project team, using ideas generation techniques and problem-solving skills to develop innovative solutions to business problems. This module contributes to the students continued professional development as students will gain key insights into how to perform technical process improvement tasks in a range of environments to solve business problems.
Essential for fashion business and marketing students, this module delves into sustainable and ethical fashion. It highlights the interconnectedness of fashion with the Sustainable Development Goals (SDGs) and addresses environmental challenges, ethical labour practices, and regenerative fashion. Students gain crucial knowledge to drive positive change and navigate the evolving demands of responsible fashion in their future careers.
1. SUSTAINABLE DEVELOPMENT GOALS
This component introduces students to the United Nations Sustainable Development Goals (SDGs 9 & 12) and their relevance to the fashion industry. Students learn about the interconnectedness between fashion and global goals such as poverty eradication, gender equality, and responsible consumption. Through engaging discussions and activities, students explore how fashion can contribute to achieving a more sustainable and equitable future.
2. SUSTAINABLE FASHION This component focuses on the environmental challenges faced by the fashion industry. Students examine the impact of climate change, global warming, and overconsumption. They explore sustainable fibres and materials, along with ethical labour practices and fair trade. Students delve into sustainable design strategies, circular economy principles, and responsible consumption habits to mitigate environmental impacts to promote a more sustainable fashion industry.
3. REGENERATIVE FASHION In this component, students explore the transformative potential of regenerative fashion. They learn about regenerative agriculture, which restores ecosystems and promotes sustainable fibre production. Students examine regenerative materials, holistic design approaches, and the integration of social sustainability. Through hands-on activities and case studies, students discover the power of regenerative fashion to combat climate change, restore biodiversity, and empower communities, fostering a regenerative mindset for a more sustainable and thriving fashion industry.
Essential for fashion business and marketing students, this module delves into sustainable and ethical fashion. It highlights the interconnectedness of fashion with the Sustainable Development Goals (SDGs) and addresses environmental challenges, ethical labour practices, and regenerative fashion. Students gain crucial knowledge to drive positive change and navigate the evolving demands of responsible fashion in their future careers.
1. SUSTAINABLE DEVELOPMENT GOALS
This component introduces students to the United Nations Sustainable Development Goals (SDGs 9 & 12) and their relevance to the fashion industry. Students learn about the interconnectedness between fashion and global goals such as poverty eradication, gender equality, and responsible consumption. Through engaging discussions and activities, students explore how fashion can contribute to achieving a more sustainable and equitable future.
2. SUSTAINABLE FASHION This component focuses on the environmental challenges faced by the fashion industry. Students examine the impact of climate change, global warming, and overconsumption. They explore sustainable fibres and materials, along with ethical labour practices and fair trade. Students delve into sustainable design strategies, circular economy principles, and responsible consumption habits to mitigate environmental impacts to promote a more sustainable fashion industry.
3. REGENERATIVE FASHION In this component, students explore the transformative potential of regenerative fashion. They learn about regenerative agriculture, which restores ecosystems and promotes sustainable fibre production. Students examine regenerative materials, holistic design approaches, and the integration of social sustainability. Through hands-on activities and case studies, students discover the power of regenerative fashion to combat climate change, restore biodiversity, and empower communities, fostering a regenerative mindset for a more sustainable and thriving fashion industry.
- Performance Marketing - 30 credits
- Relationship Marketing - 30 credits
- Industry Placement - 120 credits
Modules
The Brand Innovation and Management module is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in building and managing successful brands in today's dynamic business environment. The module encompasses three major components: brand identity, strategy, and positioning; brand innovation; and experiential marketing.
1. BRAND IDENTITY, STRATEGY AND POSITIONING This component focuses on the fundamental concepts and techniques involved in building a strong brand identity, developing effective brand strategies, and positioning brands in the market. Students will explore the elements of brand identity, including brand name, logo, tagline, colours, and visual identity. They will gain an understanding of different brand architecture models and their application in managing brand portfolios. The module will cover brand positioning, teaching students how to create a unique and compelling brand position in consumers' minds. Students will examine brand equity and its impact on brand value, customer loyalty, and market performance. The role of brand personality and values in shaping brand perception and consumer relationships will be explored.
2. BRAND INNOVATION Brand Innovation focuses on cultivating an innovation-centric culture within brand management practices, emphasising the strategies needed to drive continuous brand innovation. Students will explore the concept of brand innovation and its significance in maintaining competitiveness in dynamic markets. They will learn to harness consumer insights and engage in co-creation processes to generate innovative brand solutions. The application of design thinking principles will foster creative problem-solving and idea generation for brand innovation. The module will also delve into brand extensions and innovations, exploring different approaches to meet evolving consumer needs. Students will examine the impact of technology and digital disruption on brand innovation, identifying opportunities in the digital space.
3. EXPERIENTIAL MARKETING This component focuses on the creation of immersive brand experiences that deeply engage and connect with consumers on multiple sensory levels, driving brand loyalty and advocacy. Students will gain an understanding of the core principles and objectives of experiential marketing, which aims to build meaningful brand experiences. They will learn how to map the customer journey to identify touchpoints and opportunities for creating memorable brand experiences. The module covers event marketing and activation strategies, including planning and executing effective brand events and experiential activations. Students will explore the power of brand storytelling, leveraging narratives that resonate with consumers to enhance brand experiences. The role of sensory elements such as sound, scent, and touch in creating immersive brand experiences will be examined. The module also examines the importance of retail environments and designing impactful in-store experiences to enhance brand engagement. Students will explore innovative ways to create immersive digital brand experiences.
The Social Media Marketing module is designed to provide students with a comprehensive understanding of social media campaign strategy, design, and management. The module emphasises both theoretical knowledge and practical skills to enable students to develop effective social media campaigns. Upon completion, students will have the opportunity to earn digital badges for mastering the essential platforms in the field.
1. CAMPAIGN STRATEGY AND PLANNING
In this component, students will delve into the fundamental aspects of planning and strategising effective social media campaigns. They will gain a comprehensive understanding of social media marketing, exploring its concepts, trends, and the wide-ranging benefits it offers. Students will learn to define campaign objectives, focusing on setting measurable goals that align with the overall marketing objectives. They will delve into the art of identifying target audiences within the social media landscape, employing segmentation and persona
development techniques. Additionally, students will learn about social media advertising, understanding the nuances of paid campaigns and targeting options available across various platforms as well as budgeting, resource allocation and maximising campaign effectiveness by effectively allocating resources.
2. CAMPAIGN DESIGN
The creative and visual aspects component of the Social Media module immerses students in the realm of captivating content creation and visually appealing designs for social media campaigns. Students will learn the art of crafting compelling narratives and creating a consistent brand identity through visual branding and storytelling techniques. They will gain hands-on experience with graphic design tools and techniques tailored to social media platforms. Additionally, students will explore the realm of video marketing, mastering the skills
of scripting, shooting, and editing engaging videos that resonate with the target audience. The module will also delve into the power of user-generated content, teaching students how to encourage and leverage user-generated content to enhance campaign impact. Students will gain insights into optimising content for different platforms and tailoring their creations to suit the unique requirements of each platform.
3. CAMPAIGN MANAGEMENT The Campaign Management component equips students with the skills necessary for the day-to-day management of social media campaigns. Students will learn the art of executing campaigns efficiently, employing tools for social media scheduling and automation to streamline their workflow. The module emphasises community management, teaching students how to engage with and respond to audience interactions, fostering meaningful connections. Students will gain insights into crisis management, preparing them to handle negative feedback and effectively manage the reputation of the brand. Social listening techniques will be explored, enabling students to monitor brand mentions and analyse sentiment to gauge audience perceptions. They will learn to measure campaign success through the identification and tracking of key performance indicators (KPIs). Additionally, the module covers reporting and analytics, empowering students to extract valuable insights from social media data to inform decision-making processes. The importance of legal and ethical considerations, such as privacy, copyright, and disclosure guidelines, will also be addressed.
The Communication Management module is designed to provide undergraduate students with a comprehensive understanding of various aspects of marketing communication. It aims to equip students with the necessary skills and knowledge to effectively communicate marketing messages to target audiences in today's dynamic business environment. The module will cover three major components: Advertising, Sales and Negotiation, Public Relations (PR), and Integrated Marketing Communications (IMC).
1. ADVERTISING, SALES AND NEGOTIATION This component delves into the fundamental principles and strategies of advertising, sales, and negotiation. Students will acquire the skills to develop persuasive advertising campaigns, enhance sales techniques, and excel in business negotiations. The module emphasises practical abilities like copywriting, media planning, sales presentations, and negotiation tactics. Key topics covered include advertising strategies, creative advertising, media planning and buying, sales techniques, sales management, negotiation skills, and sales promotion.
2. PUBLIC RELATIONS (PR) This component explores the essential principles and practices that shape a company's image and reputation. Students will gain the skills to effectively manage relationships with the public, media, and stakeholders through strategic communication efforts. Key topics covered include PR principles and ethics, media relations, crisis communication, corporate social responsibility (CSR), internal communication, event management, online reputation management, and influencer marketing. This module equips students with the knowledge and techniques to excel in building a positive brand image and managing communication challenges in the dynamic PR landscape.
3. INTEGRATED MARKETING COMMUNICATIONS This component delves into the ever-evolving landscape of communications, technology, and emerging trends. Students will explore the seamless integration and coordination of diverse marketing communication tools and channels to create compelling and impactful campaigns. Topics covered include developing IMC strategies in the digital era, branding and positioning in the digital age, leveraging digital marketing channels and strategies, utilising data-driven marketing insights, understanding consumer behaviour in the digital world, navigating cross-cultural communication, measuring success through metrics, and executing integrated campaigns. Students will gain the skills to effectively reach and engage target audiences using innovative technologies and emerging trends.
- Capstone Project - Dissertation - 30 credits
- Capstone Project - Consultancy Project - 30 credits
- Capstone Project - Placement for Good - 30 credits
- Capstone Project - Up for Good - 30 credits
Entry requirements
Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:
- A-Levels: EEE from 3 A Levels or equivalent grade combinations
- BTEC/CTEC: PPP from BTEC or Cambridge Technical (CTEC) qualifications
- International Baccalaureate: To include a minimum of 1 Higher Level certificates at grade H4
Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.
In addition to level 3 study, the following GCSE’s are required:
GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.
If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.
If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:
- IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
- We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT
If you are living outside of the UK or Europe, you can find out more about how to join this course by contacting our International Recruitment Team via our International Apply Pages.
2024 Course Tuition Fees
UK / Channel Islands / Isle of Man / Republic of Ireland |
International |
|
---|---|---|
Year 1 | £9,250 | £16,700 |
Year 2 | £9,250 | £16,700 |
Year 3 | £9,250 | £16,700 |
Year 4 | £9,250 | £16,700 |
Total | £37,000 | £66,800 |
Optional Sandwich Year* | £1,850 | £3,340 |
Total with Sandwich Year | £38,850 | £70,140 |
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Additional tuition fee information
If you are a UK student starting your degree in September 2024, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a four-year degree would be £37,000 for UK students.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £139.14 and a 15 credit module is £2,087.
* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.
Additional costs
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Optional
Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Indicative cost: £50 - £300 per year
Exhibitions: It is recommended that students attend exhibitions for which approximate cost of travel and admission is £180 in total across the three year duration of the course. Indicative cost: £180
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
CAREER PROSPECTS
Our well-prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.
The University of Winchester ranks in the top 10 in the UK for graduates in employment and/or further study according to the Graduate Outcomes Survey 2023, HESA.
Pre-approved for a Masters
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.
OUR CAREERS SERVICE![Model on a catwalk in front of a crowd](/media/Content-Assets/Study/Undergraduate-Courses/Fashion-Journalism-v2.jpg)
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"At Winchester you are truly valued as a student. I will graduate knowing that the University helped me become the best version of myself, and I have developed the tools and skills to continue learning and growing in my career and personal life."
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