Event Management with Foundation Year

This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation.  Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners.  Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates.  Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.

This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation.  Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners.  Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates.  Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.

This module introduces students to business management as an academic discipline through exploring a range of approaches, theories and contemporary themes.  Specifically, students will study a range of topics and begin to understand the ways in which strategy, people, markets, finance, and ethical issues are entwined with, and impact upon, responsible business.

Whatever a student’s future career, there are certain professional skills that are required in the workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing digital skills that are a prerequisite for a successful career.

Students will practice, and build confidence in wide ranging skills, as part of their transition into higher education. By establishing and pursuing a personal development plan, students develop a set of personal qualities such as self-awareness, confidence and resilience; and professional skills such as communication, teamwork, risk management, coaching and feedback. Whilst students learn to construct outstanding CVs and professional LinkedIn profiles, this module also aims to raise students’ digital skills competencies. The module will cover the general Microsoft Office suite and specific digital skills of particular relevance to the discipline that the student is studying. This module is taught as a mix of lectures, practitioner guest lectures, hands-on skills seminars and computer lab sessions.

This module aims to provide a foundation for students to develop their understanding of the relationship between the global tourism, hospitality and events industries and potential impacts at international level.

Global Challenges
Students will discuss and develop and understanding of current research on the changing world of the events, hospitality, and tourism industries. looking at worldwide positive and negative impacts of event types such as sport, music, weddings and business events and how current and historical trends have adapted to current crisis and moving economic awareness and pressures. Students will also understand key events worldwide and how this shapes the event industry today.

Events, Hospitality and Events
Students will learn about the vital relationships between the event, hospitality, and tourism industries and how they work together to produce a successful event. This module will also introduce students to the characteristics and key players of each industry, with a view on how they create success together and challenges they face both individually and collaboratively, with a focus on ethical decision making in the event world and awareness around moral considerations in world of tourism.

Responsible Consumption and Stakeholder Analysis
Study of these closely connected industries will enable students to demonstrate a critical understanding of the effect the multi stakeholder perspective of a sustainable event management industry. This module will provide an awareness of global impact from an environmental, economic, and socio-economic perspective and an awareness of creative and digital solutions will be researched and practiced.

This module will begin to equip students with the practical skills and knowledge needed to deliver creative,
innovative successful events on a global scale, alongside understanding how it ensure the safety and well-
being of its employees as well as its attendees.

Creative Design
The module will explore the creative process of designing events, from event production techniques and
audio-visual equipment to site design and digital software. Students will explore international approaches to
event design and will compare best practice in terms of delivering successful events aligned to a real life
customer brief.

Risk Analysis
Students will identify common event hazards and UK legislation, which affects a variety of planned events
alongside international awareness of risk management in the world of events and hospitality. Students will
research various risk management methods, health and safety directives and sustainability guidelines will be
investigated so that they begin to develop the skills and knowledge required to deliver live events safely.

Event Delivery
Students will deliver a live event to a real life brief, through this process students will develop an
understanding of the expectations of the customer and all relevant stakeholders, overcome challenges faced
with budget control, restrictions, marketing and expectation management before, during and after the event.

This module introduces the concepts, theories, and practices of marketing. It explores the meaning and scope of modern marketing as both a management philosophy and a business function. The module contains three components:

1. MARKETING PRINCIPLES

Marketing concepts are examined in depth, emphasising the importance of aligning marketing strategies with market demands. Students are encouraged to develop a critical marketing perspective, considering the broader impact of marketing on the economy, society, and the environment.

2. MARKETING RESEARCH

Students will learn the fundamental methodologies and techniques collecting, analysing, and interpreting data. It equips them with the necessary skills to conduct valuable research and contribute to evidence-based marketing practices in today's fast-paced business environment. Students will gain a deep understanding of how marketing research offers valuable insights into consumer behaviour, market trends, and competition.

3. CONSUMER BEHAVIOUR

Students will explore contemporary consumer behaviour theory and its relevance in marketing management, decision-making, and societal contexts. Various disciplinary perspectives, including economics, psychology, sociology, and cultural anthropology, are examined to reveal the motivations underlying consumer behaviour.

This module enables you to develop your understanding and competence in using diverse research methods for academic and professional purposes. You will explore a variety of research approaches and will develop practical qualitative and quantitative research skills including defining and scoping a project; designing an effective and manageable research protocol; collecting data and using appropriate analysis methods.

You will develop an appreciation of ethical implications of the research process to facilitate responsible research practice and will be introduced to the key stages required to complete an applied project from concept to delivery. You will learn how to manage a project and contribute effectively as a member of a project team, using ideas generation techniques and problem-solving skills to develop innovative solutions to business problems. This module contributes to your continuing professional development as you will gain key insights into how to perform technical process improvement tasks in a range of environments to solve real-world business problems.

Each event category has specific characteristics and tremendous local and global significance alongside impact and legacy. These themes will form the basis for this module where we will discover the different categories of event types and how they contribute within the event industry.

Sponsorship and Mega Events
Students will critically analyse the bidding process for mega events, how major events are funded and marketed and how this contributes to event success for all stakeholders. Students will discuss relevant income streams and assess how these can affect business growth and impact of event reputation as well as marketing success.

Operational Planning and Responsible Management
In preparation of the forthcoming live event, students will discover and debate what the sustainable challenges will be for the event and secondary research carried out. They will also analyse what their chosen event and destination are doing to promote sustainable practice and responsible management and planning. Legacy, corporate and sport tourism will be discussed in further detail and students will investigate large scale event operations including the complexities of crowd management.

Event Management and Media Relations
Students will discover the relationship between corporate, sporting, music and personal events and various media / PR platforms. Varied and diverse marketing strategies will be discussed, and students will run a live event that allows them to display their research and share their knowledge of event categories and the promotion of these within an international setting.

This module introduces students to the broader context of events and analyses how the event industry,
professions, education, and related industries such as hospitality, tourism have evolved through a sustainable
and responsible lens. Key aspects of the module include investigating the political, economic, and social environment that impacts on events and the impact that events can have on a local, national and global scale.

Political, Social and Economic Event Context
Students will evaluate current research around the political challenges for major and mega events, the impact
of a changing governmental approach to event legislation and how the SDG’s can form part of a growing
trend within large scale events. The module will also discuss the social and economic challenges facing the
event, hospitality and tourism industries and students will learn how these industries work together to
produce events that focus on a more sustainable approach and reduce negative impact.

Event Impact on a Global Scale
This module will analyse key events worldwide whilst evaluating their approaches to positive and negative
impacts on the community and environment. Students will learn how the event industry can reduce
consumption and environmental strain by implementing digital platforms to enhance events and user
experiences. A focus on future trends and design challenges will also be discussed through experiential learning and current research. 


Sustainable Event Practice 

The role of event management will be located within the broader debate concerning responsible management, sustainability, climate crisis impact, corporate social responsibility and ethics. Students will research current event policy and look to evaluate best practice at leading international events, discuss event legacy and future focused sustainable approaches to tourism and hospitality.

• Volunteering - 15 credits
• Creativity, Design and Innovation - 15 credits
• Performance Management - 30 credits
• Relationship Marketing - 30 credtis

This practical module will enable students to advance their digital and client relationship skills, as well as live event planning and delivery on behalf of an industry partner. This module will include exploration of modern management practices within the industry and the findings from client-based research. This module will also enable students to investigate a specific career path within the industry and begin preparation for their next step into employment within the industry or onto further study.

Event Planning Today

In this module students will work alongside industry professionals and clients with a view to resolving current industry challenges, discuss climate impact and develop digitally sustainable business practice. Students will explore current career opportunities and through a series of workshops, embed these skills into their daily lives as they work with clients on live event briefs and present solution-based ideas in the context of event design.

Event Design and Delivery

Students will scrutinise the event planning process using a series of relevant and justified event and business management tools to design, plan and deliver a live event aligned with their clients' requirements. They will present results to the client for feedback and de-briefing, whilst analysing the contemporary issues the client has faced and how their event has assisted in developing this positively.

Digital Trends

Event management uses many varied and wide-ranging skills, tools and platforms to design, plan and deliver outstanding events. Students will be responsible for carrying out research that allows them to develop a deeper understanding of these with a focus on digital enhancements available to the event industry. Students will also explore through debates and exploration any challenges these have produced.

This module will enable students to discover and evaluate the concept of how festivals and cultural events enhance or impact local communities and contribute to society. At the heart of this module is how the evolution of festivals & cultural events influence event planning, and as such, it will be analyzed and critically evaluated with reference to key theories and international case studies. 



The Origins of Festivals and Cultural Events 

Festivals are an essential part of events and tourism, connected with ceremonies and rituals in various forms. Students will analyze the origins and evolution of festivals and cultural events, showing a critical understanding of the importance of these events both in a local and global context. Communities and culture will be discussed, and students will investigate the impact this continues to have on events. 



Tourism and Cultural Event Impact 

The socially constructed concept of culture will be explored in relation to the arts, heritage and tourism. Students will examine the social, economic and political significance of cultural events and discuss how this may shape event design, event operations and determine post event evaluation. The relationship between cultural events and tourism will be critically analyzed using case studies and academic theory. 



Ethical Festival Awareness 

Students will research ethical approaches to producing events of socio-cultural significance. Using academic theory and contemporary issues, students will consider global topics such as human rights, the climate emergency and economic inequality to critically evaluate how these impact festivals and cultural events now and in the future.

• Capstone Project: Dissertation - 30 credits
• Capstone Project: Consultancy Project - 30 credits
• Capstone Project: Placement for Good - 30 credits
• Capstone Project: Start Up for Good - 30 credits
• Brand Innovation and Management - 30 credits
• Social Media Management - 30 credits
• Communications Management - 30 credits