Sport Management
N880The course provides a multidisciplinary exploration of the global sports industry using a unique blend of knowledge and contemporary research drawn from business management and the social scientific study of sport.
Course overview
The course focuses on a range of dynamic issues currently impacting sport around the world. Examples include: the impact of sports events and sports stadia; the financial significance of sponsorship and advertising in sport; innovations in marketing and branding in sport; and the importance of the media in promoting sport to fans and consumers.
Our team of highly qualified educators has designed a supportive learning environment with relatively small class sizes. This is designed to help students more easily build positive relationships with their peers and their tutors. It also allows staff to get to know each student as an individual to help them reach their full potential.
The practical learning experiences built into the Sport Management course has been designed with employability firmly in mind and offers the chance for students to apply theory to real-world scenarios. There are options to experience a work placement as an intern, undertake consultancy work with a sports organisation, volunteer for work at sport events and experience studying sport abroad.
Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry that combines knowledge of business and management with an awareness of the cultural impact of sport. Graduates have typically pursued careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events, public relations and marketing.
University of Winchester Pathways to Sport Programme - Open for applicants from September 2024
Unlock Your Future in Sport – Reduced UCAS Entry!
The Pathways to Sport programme is a one-day immersive experience designed to give you a hands-on introduction to university life and sport-related degrees at the University of Winchester. Complete the programme and gain exclusive access to reduced entry requirements—96 UCAS points*.
- BSc (Hons) Sport and Exercise Science
- BSc (Hons) Sport Coaching and Physical Education
- BSc (Hons) Sports Management
Join us on December 7th for a day packed with hands-on learning, expert guidance, and insight into your future career—while experiencing life at Winchester.
Why Attend?
- Reduced Entry Requirements: Fast-track your path to university with lower UCAS points.
- Hands-On Experience: Participate in interactive workshops and practical lab sessions using industry-standard equipment.
- Career Insights: Receive personalised advice from academics and current students, exploring where your degree could take you.
- Explore Your Campus: Tour our state-of-the-art facilities and get to know the vibrant student community.
How It Works:
- If you're focused on a specific degree, select it as your first choice for a full day of tailored workshops.
- Not sure yet? Choose a second programme to explore in the afternoon, and we’ll split your day between both.
Spaces are limited to 25 students—secure your spot today!
For more information and to apply
*Offer based on firm acceptance.
What you need to know
Course start date
September
Location
Winchester campus
Course length
- 3 years full-time
- 6 years part-time
Apply
N880
Typical offer
104-120 points
Fees
From £9,250 pa
Course features
- Take a course that provides a 360 degree exploration of the sports industry using a multidisciplinary mix of knowledge from business, management, finance, marketing, media and the social sciences
- Includes practical learning experiences where internships, consultancy and entrepreneurial skills can be practised in real world sport settings
- This course has a focus on employability and develops graduates who are sports industry problem solvers
Course details
The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of each course, students develop independent and critical learning skills, as well as building their confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of learning resources available.
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc., you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.
Independent learning
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Overall workload
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
Teaching, learning and assessment: 276 hours
Independent learning: 924 hours
Placement: 0 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
Teaching, learning and assessment: 228 hours
Independent learning: 936 hours
Placement: 36 hours
*Please note these are indicative hours for the course
Location
On campus, Winchester.
Assessment
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
Year 1 (Level 4)*:
92% coursework
8% written exams
0% practical exams
Year 2 (Level 5)*:
100% coursework
0% written exams
0% practical exams
Year 3 (Level 6)*:
100% coursework
0% written exams
0% practical exams
*Please note these are indicative percentages and modes for the programme.
Feedback
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
Further information
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
Modules
Please note the modules listed are correct at the time of publishing. The University cannot guarantee the availability of all modules listed and modules may be subject to change. The University will notify applicants of any changes made to the core modules listed. For further information please refer to winchester.ac.uk/termsandconditions
Modules
This module introduces academic, employability, and research skills that underpin studying at university and pursuing various graduate careers in sport and exercise.
This module explores the multidimensional business and financial dynamics of the global sport industry and its stakeholders at international, national and local levels.
This module explores how sport is promoted, marketed and commercially consumed by sport fan cultures.
This module provides a socio-cultural and geographical investigation of issues impacting the global sport industry.
Modules
This module examines the importance of research design, methodology and analysis in sport and exercise.
This module examines the operation and project management of sport venues and the delivery of sport events from grassroots activities to mega events.
This module provides students with an opportunity to learn in a practical real-world setting through a sport industry placement.
This module focuses on the culture and history of sport and the role of sport in promoting social and economic development.
Modules
This module provides students with the opportunity to plan and execute an independent research project that critically addresses a specific management-related issue within sport and exercise contexts.
This module examines the development and facilitation of corporate, business and operational strategies by sport organisations.
This module examines the importance of media institutions to the commercial organisation of sport and the impact of the different types of content produced.
This module provides students with opportunities to put theory into practice to provide creative and effective solutions in a variety of real-world sport industry contexts.
Entry requirements
Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:
- A-Levels: BCC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points)
- BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications
- International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4
- T Level: Merit in a T Level
Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.
In addition to level 3 study, the following GCSE is required:
GCSEs in Mathematics at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.
If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.
If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:
- IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
- We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT
If you are living outside of the UK or Europe, you can find out more about how to join this course by contacting our International Recruitment Team via our International Apply Pages.
2025 Course Tuition Fees
| UK / Channel Islands / Isle of Man / Republic of Ireland |
International |
|
|---|---|---|
| Year 1 | £9,250 | £16,700 |
| Year 2 | £9,250 | £16,700 |
| Year 3 | £9,250 | £16,700 |
| Total | £27,750 | £50,100 |
| Optional Sandwich Year* | £1,850 | £3,340 |
| Total with Sandwich Year | £29,600 | £53,440 |
Additional tuition fee information
If you are a UK student starting your degree in September 2025, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK students.
Remember, you don’t have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year.
UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £139.14 and a 15 credit module is £2,087.
* Please note that not all courses offer an optional sandwich year.
**The University of Winchester will charge the maximum approved tuition fee per year.
Additional costs
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Mandatory
Disclosure and Barring Service
A Disclosure and Barring Service (DBS) clearance check may be required if you undertake a placement, volunteering, research or other course related activity where you will have contact with children or vulnerable adults. The requirement for a DBS check will be confirmed by staff as part of the process to approve your placement, research or other activity. The indicative cost is £40.
Optional
Core Texts
These are available from the University Library; however, some students prefer to purchase their own copies. Some Core Texts can be bought second hand, or as an eBook which can often reduce this cost. Indicative cost is £50-£200 per academic year.
Professional Courses
We deliver several professional courses (e.g., coaching courses, Combined Level 3 Gym Instructor and Personal Training, etc.) either as part of or alongside the taught curriculum. However, any course that is mandatory is delivered free of charge, with optional courses often heavily subsidised. Indicative cost is £10-£600 per course.
Volunteering or Placement
Students may incur travel costs on volunteering and/or placement modules. However, we will consider each individual students’ circumstances when undertaking these experiences and seek to minimise any such costs as appropriate. Indicative cost is £10-£30 per day for travel.
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
CAREER PROSPECTS
Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.
Students develop a wide range of transferable employability skills including the ability to communicate effectively and work both independently and collaboratively. These skills are valued in a range of graduate careers, including those not directly related to sport and fitness. Many students also continue on to study for postgraduate qualifications to further enhance their employability. New innovative master's level programmes are constantly reviewed to ensure that they are at the forefront of contemporary study.
The University of Winchester ranks in the top 10 in the UK for graduates in employment and further study according to the Graduate Outcomes Survey 2021, HESA.
Pre-approved for a Masters
If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.
OUR CAREERS SERVICE
“Here at Winchester we believe in providing opportunities for every student to have hands-on practical experience and hence we ensure small class sizes for every lab.”
