Welcome to the Department of Marketing
The Department of Marketing is a key component of the University of Winchester Business School supporting Teaching, Research and Knowledge Exchange activities in the subjects of Fashion, Event Management and Marketing. The Team have a key strength in the application of the latest academic research and theory to the very practical issues and challenges faced by business. This capability underpins the interactive and engaging teaching approach through the application of sound research principles, robust analysis and critical thinking.
Our Team retains a strong focus on Business Engagement and Knowledge Exchange, enhancing the employability credentials of all our students through the application of business focused challenges and live case materials. This is further supported by significant Placement opportunities at Under-Graduate level all the way through to a Consultancy focused Dissertation option at the Post-Graduate stage.
Meet the team
Head of Department
Academic Team
- Marina Brkljac, Lecturer in Fashion Marketing
- Tim Friesner, Senior Lecturer in Marketing
- Sarah Green, Senior Lecturer in Marketing
- Marie Haverly, Senior Lecturer in Project & Event Management
- Dr Minhye Lee, Senior Lecturer in Marketing
- Dr Rami Mhanna, Senior Lecturer in Event Management
- Niki Swinnerton, Lecturer in Marketing
Visiting Lecturers
Dr Hugues Seraphin
Research in Marketing, Events and Project Management
Research Interests
We have particular expertise and interest in:
Marketing and Fashion:
- Branding
- Circular Economy
- Consumer Behaviour and Consumer Research
- Digital and Social Media Marketing
- Fashion Marketing
- Marketing for Start-Ups and Small Businesses
- Marketing Innovation and Entrepreneurship
- Marketing Pedagogy and Programme Development
- Retail Management
- Supply Chain Management
- UN Sustainable Goals
Events Management:
- Event Industry Regulation
- Event Leveraging
- Sports and Mega Events
- Tourism and Leisure Management
- Wedding Events