COURSE OVERVIEW
Help to Grow: Management is an executive development programme to support SMEs to boost their business performance and growth potential. Small business leaders will develop their strategic skills to increase their business’s long-term productivity, resilience and capacity to innovate.
Through this programme business leaders develop their leadership and management skills together with the confidence and tools to implement change within their business and adopt new and improved business practices. The goal is for the business to experience productivity growth and become more resilient and sustainable in the long term. Practical application and embedding of the learning is crucial.
Help to Grow: Management is a UK government initiative to help small and medium sized businesses boost their business performance and growth potential.
The programme has been developed by the Chartered Association of Business Schools in partnership with world-class business schools who hold Small Business Charter accreditation and who have come together to develop a practical management programme for senior leaders in business.
About the University of Winchester
As the University for Sustainability and Social Justice, we are particularly well-placed to support your work to build sustainability, equality, diversity and inclusion into your business. Established in 1840 and with a thriving Business School, we are a ‘Champion University’ (one of a handful in the world) for the United Nation’s global movement transforming business and management education through research and leadership. This status has been given to us because of our global reputation for mainstreaming Responsible Management Education and embedding the Sustainable Development Goals in our teaching and research. Our award-winning campus provides a flexible, modern learning and conference environment and we are proud to play a leading role in preparing ourselves and other organisations for a changing future.
Winchester University Business School holds the Small Business Charter Award Small Business Charter which recognises business schools that play an effective role in supporting small business, local economies and student entrepreneurship.
Winchester University Business School will be delivering a series of 12-week Help to Grow: Management programmes where you will meet your peers on the programme.
Delivered by our leading academics and experienced practitioners, our Help to Grow: Management programme will build your capability in leadership, innovation, digital adoption, employee engagement, responsible business and financial management.
ABOUT THIS COURSE
Location
Blended learning; taught elements of the course will be delivered on campus in Winchester and Distance Learning.
Learning and teaching
The course is delivered both online and on-campus, and takes 50 hours over 12 weeks to complete. The course is designed to be manageable alongside full-time work.
Peer Groups consist of around 5 participants and are established at the beginning of the programme. The Peer Group calls are virtual Teams calls of one hour involving the members of the peer group and a facilitator, sharing their experiences in relation to that module's content and their business.
Tasks related to webinar content are completed by participants in their own time using tools and materials on the virtual learning environment. Tasks are discussed in facilitated peer groups calls.
Participants will be matched by the business school with a mentor/business adviser whose role is to help them apply the learning to their business and support them in developing a business growth plan that is right for them.
The case study sessions will be delivered at the University of Winchester, West Down Centre, Romsey Road, Winchester, Hampshire SO22 4NR.
The online virtual-learning components of the course will be delivered via Canvas. Due to government regulations, Instructure (Canvas) prohibits the unauthorised use of its products and services in specific countries and regions. Please see the guidance as documented by Canvas.
ENTRY REQUIREMENTS
To join the programme, you must be a senior manager or key decision maker in your business.
To be eligible, your business must:
- have been operating for more than one year
- be based in the UK
- have between five and 249 employees
Unfortunately, this government initiative does not extend to charities.
Course enquiries and applications
Select the programme start dates to book:
To find out more about the programme please contact: H2GM@winchester.ac.uk
Topics
Modules Credits
| Strategy and Innovation | ||
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Explore factors that drive productivity and growth in SMEs and consider what this means in your own business context
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| Digital Adoption | ||
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Understand how to innovate your business model, and develop a strategic approach to successfully adopting and investing in new and digital technologies to drive competitive advantage
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| Internationalisation and Winning New Markets | ||
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Identify key domestic and export markets for your business.
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| Vision, Mission and Values | ||
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Explore the strategic value of vision, purpose and brand, their link to the customer value proposition and their role in achieving competitive advantage
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| Building a Brand | ||
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Identify strategies for market segmentation, positioning and targeting in the context of your competitive environment
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| Developing a Marketing Strategy | ||
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Review the culture, values and decision-making in your business in relation to building your brand
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| Organisational Design | ||
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Explore how to build capacity for growth in your business by looking at structures, skills and governance needed in the business now and as it grows.
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| Employee Engagement and Leading Change | ||
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Developing your leadership and management skills to facilitate the introduction of management practices to enhance employee wellbeing and effective teams through employee engagement. Understand the need and benefits of embedding equality, diversity and inclusion practices within your business.
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| Leading for high performance | ||
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Creating a High Performance Workplace
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| Effective Operations | ||
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Identify strategies to improve operational efficiency in your business.
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| Finance and Financial management | ||
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Be aware of key elements and principles of financial management and understand the value of data analytics and key metrics to monitor growth and support strategic decision making in your business.
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| Implementing Growth Plans | ||
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Your Growth Action Plan – where next?
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Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.
Course Tuition Fees and Additional Costs
There is a cost of £750 to participants, with the remaining 90% programme cost funded by the government.
Total Cost | £750
Refund policy
Postponement, cancellation or termination by the business school
- If the Programme is postponed or cancelled by the business school, the business school will endeavour to give you reasonable notice of such postponement or cancellation, and will refund the fee you have paid:
- In full if the Programme is entirely cancelled; or
- In part (pro rata) if only part of the Programme is cancelled or postponed.
- If the business school terminates the contract because you or your business is in breach of these terms, the business school reserves the right to retain the full amount of the fee you have paid.
Key course details
- Location
- Blended Learning
