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Biography

Dr Martina Hutton is a Senior Lecturer in Marketing at the University of Winchester. She has eighteen years teaching experience in higher education and is a Senior Fellow of the Higher Education Academy.  Prior to academia, she held marketing management positions in the Healthcare, Soft Drinks and Telecommunications industries.  Her research focuses on the application of political economy, egalitarian theory and psychological health constructs and methods to examine the stress effects of economic inequality, deprived consumption and marketplace exclusion. As an experienced qualitative PEFT researcher (Participatory, Emancipatory, Feminist, Transformative), she actively engages with diverse groups of people experiencing economic difficulties and the community stakeholders who represent their interests.  Her research has received funding awards from the Association of Consumer Research, Sheth Foundation, the Academy of Marketing and the Irish Research Council for Humanities and Social Sciences (IRCHSS). Her work appears in the Journal of Business Research, Journal of Public Policy & Marketing, Journal of Marketing Management and Consumption, Markets & Culture.

Areas of expertise

Consumer Behaviour

Consumer Culture Theory

Marketplace Stress and Exclusion

Economic and Consumer Vulnerability

Transformative Consumer Research

Hunger and Economic Strain

Qualitative PEFT Methodologies

Participatory Action Research 

Photovoice

 

Publications

Journals

  • Hutton, M. (2019). The Care-less Marketplace: Exclusion as Affective Inequality, Consumption, Markets & Culture, [In Press].

  • Bublitz, M.G., Peracchio, L.A. Dadzie, c., Escalas, J., Hansen, J., Hutton, M, et al. (2019).  Food Access for All: Empowering Innovative Local Infrastructure, Journal of Business Research, 100, 354-365.

  • Bennett, A, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor (2016). Omission and Commission as Marketplace Trauma, Journal of Public Policy & Marketing, 35(2), 280-291.

  • Hutton, M. (2016). Neither Passive nor Powerless: Reframing Economic Vulnerability via Resilient Pathways, Journal of Marketing Management, 32, (3-4), 252-274.

  • Hutton, M. (2015). Consuming Stress: Exploring Hidden Dimensions of Consumption-related Strain at the Intersection of Gender and Poverty, Journal of Marketing Management, 31, 1695-1717.

  • Hamilton, K., Piacentini, M., Bannister, Hutton, M., et al. (2014), Poverty in Consumer Culture: Towards a Transformative Social Representation, Journal of Marketing Management, 30,1833-1857.

  • Blocker, C.P., Ruth, J. A., Sridharan, S., Beckwith, C., Ekici, A., Hutton, M., Rosa, J. A. et al. (2013). Understanding Poverty and Promoting Poverty Alleviation through Transformative Consumer Research, Journal of Business Research. 66 (8), 1195-1202.

  • Blocker, C. P., Ruth, J. A., Sridharan, S., Hutton, M., et al. (2011). Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty, Journal of Research for Consumers, 19, 1-9

Book chapters

  • Cantillon, S and Hutton, M. (fc 2020). Exploring self-sacrifice, role captivity and motherhood [In] Mothering and Welfare: Depriving, Surviving, Thriving. Levasseur, K., Paterson, S and Turnbull, L. (Eds) Canada: Demeter Press.

  • Hutton, M. (2018) Neither passive nor powerless: reframing economic vulnerability via resilient pathways, [In] Consumer Vulnerability. Dunnett, S, Hamilton, K., Piacentini, M. (Eds) Oxford: Routledge.

  • Hutton, M. (2017). Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty [in] Gendering Theory in Marketing and Consumer Research. Arsel, Z. Eraranta, K., Moisander, J. (Eds) Oxford: Routledge.

Conferences

  • Hutton, M. and Hietanan (2019) A Rhizomatic Mapping of TCR Spaces and Action Sites 7th International Transformative Consumer Research Conference, Florida State University, USA, 19th 22nd May, 2019.

  • Hutton, M. (2019) Narratives of Vulnerability: Disrupted and Unequal Consumption Lives of Ex-offenders 52nd Annual Academy of Marketing Conference, July, Regents University, London.

  • Parkes, C., Rosenbloom, A, Gudic, M., Hutton, M, Garcia de la Torre, C, and London T (2018) Impact Action-Oriented Research on Poverty and the Sustainable Development Goals, European Academy of Management, University of Iceland, Reykavik, 20th -23rd June 2018.

  • Steinfeld, L. and Hutton, M. (2018), Mapping Intersectionality: Exploring its Crossroads with Consumer Culture Theory, International Consumer Culture Theory (CCT) Conference, University of Southern Denmark, Odense, 28th June 1st July 2018.

  • Hutton, M. (2018) Researching at the Edges: Emancipatory Praxis for Societal Impact 51st Annual Academy of Marketing Conference, University of Stirling, July 2nd 5th 2018.

  • Hutton, M. (2018) The Care-less Marketplace: Exclusion as Affective Inequality 43rd International Macromarketing Conference, Leipzig University, July 9th14th 2018.

  • Hutton, M. (2017) Exposing the untold strains of hunger, economic vulnerability and health. 5th International Transformative Consumer Research Conference, Cornell University, New York, June 18th 21st 2017

  • Hutton, M. (2017) (Re)Framing Hunger and Economic Strain: Surfacing Health Realities through the Transformative Lens of Photovoice, Consumer Research with Societal Impact, University of Manchester, 9th November 2017, TCR UK SIG.

  • Hutton, M. (2016) Counter-hegemony in the marketplace: oppositional ideologies and resistant voices of economically constrained women, 41st International Macromarketing Conference, Track: New Consumer Activism(s), Trinity College Dublin, July 13-15th, 2016.

  • Bennett, A, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhjit Roy, Tony Stovall, and Charles Ray Taylor (2016) Acts of Omission and Commission: Lack of Marketplace Representation, Marketing and Public Policy Conference,California Polytechnic State University, U.S., June 23-25, 2016

  • Hutton, M. (2014) Consuming Stress: Exploring the Intersection of Female Poverty and Consumption-related Strain 12th ACR Gender, Marketing and Consumer Behaviour Conference, Aalto University Business School, Helsinki, June 2014.

  • Hutton, M. (2010), A New Perspective on the Gender Analysis of Coping with Consumption Inequality Sibeal: New Voices and Directions in Gender Research, University College Galway, May 2010.

  • Hutton, M. (2009) Consumption as a Source of Conflict: Low-income Women and Ways of Coping, Association of Consumer Research (ACR) CCT Doctoral Symposium, Bilkent University, Ankara, Turkey, June 2009.

  • Hutton, M. (2008) The Role of Participatory Action Research in Understanding Low-income Women,Egalitarian Worldwide Initiative, (EU Marie Curie Transfer of Knowledge Symposium), UCD College of Human Sciences, April 2008.

  • International Conference Chairing:
  • Track Leader - A Rhizomatic Mapping of TCR Spaces and Action Sites, 7th Transformative Consumer Research Conference, Florida State University, May 19th 22nd 2019.

  • Co-Chair - Building Connections: Conversing Feminist Theory and Consumer Culture Theory (CCT) Special Session International Consumer Culture Theory (CCT) Conference, University of Southern Denmark, Odense, 28th June 1st July 2018.

  • Co-Chair Market In/Equalities: Forms and Practices Track - 43rd Macromarketing Conference, Leipzig University, July 9th14th 2018.

  • Roundtable Co-Chair Social Justice Research, 43rd Macromarketing Conference, Leipzig University, July 9th14th 2018.

  • Chair - Gender and Austerity Track at the 12th ACR Gender, Marketing and Consumer Behaviour Conference, Aalto University Business School, Helsinki, June 2014

  • Invited Conferences:

  • 7th A Rhizomatic Mapping of TCR Spaces and Action Sites 7th International Transformative Consumer Research Conference, Florida State University, USA, 19th 22nd May, 2019.

  • 6th Transformative Consumer Research Conference, Ending Hunger: Empowering Innovative Local Solutions, Cornell University, June 2017.

  • 5th Transformative Consumer Research Conference, Crimes of Commission & Omission, Villanova University, Philadelphia, May 2015.

  • 4th Transformative Consumer Research Conference, Poverty & Vulnerability, SKEMA Business School, University of Lille, May 2013.

  • 3rd Transformative Consumer Research Conference, Poverty & Subsistence, Baylor University, June 2011.

     

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